Fusing the icon of the long-white beard and red suit from American artist Norman Rockwell and later Coca-Cola, in recent years the new Santas incorporate their own ethnic take on the Christmastime figure with various interpretations.
Dee Sinclair, from Atlanta, Georgia is one of these Santas. He has been entertaining children of Atlanta as the "Real Black Santa" for over a decade.
Dee Sinclair, who bills himself as the real black Santa reads a story to children, in Atlanta.
Dee Sinclair, who bills himself as the real black Santa prepares to visit children at a library