Heston Blumenthal unveils the world's largest ice cream which weighs one tonne and took a whole month to freeze
With much of the country suffering under heavy rainfall, not everyone will be reaching for an ice cream.
But that hasn't stopped experimental chef Heston Blumenthal unveiling the world's largest 99 cone - complete with a massive flake.
Heston, notorious for creating bacon and egg ice cream in his three-Michelin starred restaurant The Fat Duck, presented the colossal treat to the hungry crowd in Gloucester.
The massive ice cream was more than four metres tall, and contained a tonne of ice cream - which took a whole month to freeze.
Classic toppings like hundreds and thousands and strawberry sauce were scattered on top of the monster cone using a catapult - but most of it failed to stick.
Heston made an entrance arriving in a customised vintage ice cream van as thousands of people gathered in Gloucester Park despite occasional showers to sample the celebrity chef's vanilla ice cream mountain.
'The existing world record is about two and a half metres and we wanted to smash it,' he said.
'I had this quest to try to bring back the ice cream van I remembered as a kid.
'I was going to tell all the kiddies that if your parents tell you the noise of the ice cream van means there's no ice cream, it's not true.'
Filmed for Heston's latest TV show, Heston's Big Idea, ice cream company Wall's donated the 1000lb treat.
Crowds who turned out to see the spectacle were able to sample it also, as workers carved smaller helpings off the giant ice cream
Heston Blumenthal