The Infinity Chilli, now a record breaker.
Experts have pronounced a chilli grown in the market town of Grantham, Lincs, as the hottest in the world.
Tests have revealed the "Infinity Chilli" to have a Scoville Scale Rating of 1,176,182 - hotter than chilli reportedly used in hand grenades by the Indian military. But what is the attraction of this insanely hot ingredient?
The story of the world's hottest chilli begins not in Mexico or Bangladesh, but next to the barbed wire at RAF Cottesmore in Rutland.
Nick Woods, working shifts as an RAF security guard and considering his growing family, decided he had to do something more entrepreneurial with his life.
That was five years ago. What was Nick's hobby - cooking up hot sauces in his kitchen - developed into his Fire Foods sauce business, and now the 38-year-old Grantham man finds himself literally in possession of hot property.
Like many great discoveries Nick says he developed the Infinity Chilli accidentally.
"There are 4,000 different varieties of chilli," he explains, "and they're really easy to cross.
"I knew as soon as I saw it in the polytunnel. It stood out, and when I dissected it I could tell by the skin tissue and the seeds that it was a hot one."
Technically the chilli is not a vegetable but a fruit, from the plant genus "Capsicum".
The heat comes from the substance "capsaicin" which is found in all chillies. The attraction of it lies in the way it livens up our foods and makes the body produce pleasurable endorphins afterwards.
nick wood