Filipino flight safety dance video a YouTube hit
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http://www.youtube.com/watch?v=2SBL6dgBBak
A unique way to keep bored and tired eyes locked on an airline's cabin crew during an in-flight safety demo has become the latest YouTube sensation from the Philippines.
Passengers travelling with budget carrier Cebu Pacific will soon be given safety instructions via a toe-tapping flight safety dance routine to the Lady Gaga tune "Just Dance".
A test flight for the new safety demo, filmed by a stunned passenger, has gone viral on YouTube with over seven million hits in a week.
At the end of the two minute clip, passengers give the orange-clad cabin crew a round of applause -- perhaps not the usual reaction to instructions about oxygen masks, lifejackets and how to find the exits.
Candice Iyog, the airline's vice president for marketing, said it will roll out the dance on selected domestic and international flights later this month.
"We have always been a fun and very family-oriented company," she told AFP. "The reaction has been positive. The passengers did pay attention."
The airline hired professional choreographers to teach hand picked female cabin crew to help turn passengers' attention away from the windows.
Cebu Pacific is not the first airline willing to use its staff in unusual ways to keep the attention of its passengers.
In June 2009, Air New Zealand ran a safety video and ad campaign featuring naked employees, their modesty protected only by body paint and strategically placed seatbelts.
But the Cebu Pacific dance moves have not gone down well in the Philippines.
Several legislators and the union for the country's flag carrier Philippine Airlines reacted in fury to the safety demo, saying it is demeaning to women.
The women's political party Gabriela said the routine is "a cheap promotional gimmick" and branded the airline "a purveyor of sexism and machismo."
And the Philippine Airlines cabin crew union said the video did not help the union's campaign to lift a company policy that forces female flight attendants to retire at the age of 40.
"This gender-insensitive packaging is a throwback to the unenlightened past during the 50s and 60s when 'stewardesses' were made to wear hot pants and mini-skirts to appeal to the dominantly male business travellers," it said.
It is the second major Filipino dance clip to become a viral YouTube hit, following a Michael Jackson-themed performance of tangerine prison suit-clad prisoners which first appeared in 2007.
Cebu Pacific serves the Philippines and East Asian destinations and is known for its cheap fares and token prizes awarded to passengers at in-flight parlour games.
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whoever came up with this idea deserves a pat. well done!!
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they did that on westjet yonks ago .....
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cb spammers die!
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this is a great marketing idea! the male version is cool as well. most important thing is, they look like they're really enjoying the dance! http://www.youtube.com/watch?v=40O0lROkLWI
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How about wearing swimsuits?
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Originally posted by KatieLin:
this is a great marketing idea! the male version is cool as well. most important thing is, they look like they're really enjoying the dance! http://www.youtube.com/watch?v=40O0lROkLWI
.....yeahh, its cool. The passengers love it too.Hmm...imagine the SIA girls doing it with their kebaya on?
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Originally posted by NeverSayGoodBye:
.....yeahh, its cool. The passengers love it too.Hmm...imagine the SIA girls doing it with their kebaya on?
Too tight, cannot dance. -
Originally posted by likeyou:
Too tight, cannot dance.
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Originally posted by likeyou:
Too tight, cannot dance.
Lol I think he has a point man LOL