NTUC initiative to raise S$1m to help low income workers
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SINGAPORE : NTUC's year-long fundraising drive to help the less fortunate is now a step closer to achieving its S$10 million target, with the launch of a new initiative on Wednesday.
Jointly launched by NTUC FairPrice and NTUC-U Care Fund, the "Breadwinners - We Care, U Care" campaign aims to raise one million dollars.
The two-week campaign, which ends on July 5, wants to help low income workers cope with the rising cost of living.
For every purchase of FairPrice housebrand bread, S$5 will be donated to the NTUC-U Care Fund.
The money will then be used to reach out to some 130,000 beneficiaries, through NTUC's U-Care programme.
Seah Kian Peng, CEO of NTUC FairPrice, said: "Well, bread is a very basic item, very essential item, something that all of us take every day. It's a fast moving item.
"And the name Breadwinner, it's very easy to remember, and symbolic and representative of our key objective, which is to recognise the important role that all breadwinners play, especially breadwinners from low income families."
- CNA/al
