SINGAPORE: A global study found that 53 per cent of 16-22 year olds said they would rather give up their sense of smell than give up their technology like laptops and mobile phones.
Technology was seen as a tool for this generation to give them a sense of the world.
It also found that justice is the second most important motivator for young people.
The
study also showed that Singapore youths in particular are increasingly
rejecting material possessions, such as the five Cs of cash, credit
card, car, condominium and country club; and turning towards a new "C"
of commune, focusing on the need for connection, relationships and
community.
This finding was part of a global study of 16 to 30
year-olds across 17 countries including Singapore, Malaysia and China.
The research was conducted on 9,000 youths through both online surveys
and focus group interviews.
The research called "The Truth about
Youths" also found that Singapore youths, despite the pressure to
perform academically, were no longer attracted to the concept of winning
at all costs. Instead, they stressed the need to look at the bigger
picture and focus more on happiness and less on winning.
The
research conducted by Global McCann Worldgroup examines the motivations
of youth and seeks to uncover what makes them both similar and different
from previous generations.
Eric Leong, Strategic Planner for the
McCann Worldgroup, said: "When we talk about Singaporean youth, the
current generation have had a more comfortable upbringing and because of
that, their expectations and their wants and needs are different from
previous generations.
"They are a lot more laid back when it
comes to the workplace, what they look for. They are looking for
somewhere where they can socialise, where they can have a bit of fun as
well as work, so they are driven in different ways."
-CNA/ac
these youths dun get so bored as to get druggy in beach parties already thank heaven thank earth liao...谢天谢地