We need to re-align our strategies
-
to serve our customers better
Got any ideas? -
give freebies pl0x..
-
huh? say againOriginally posted by sLeEpWaLkErInG:give freebies pl0x.. -
give monthly free p-members to lucky members..
-
L O V E is the answer and if you are full of it... that stand you in good stead.Originally posted by laurence82:to serve our customers better
Got any ideas? -
give freebies pl0x..Originally posted by laurence82:huh? say again -
actually we are not encouraging material rewards, and yeap, andrew is right
love is a good ingredient -
China Bank of Laurence?
-
ok...simi lai eh?Originally posted by sLeEpWaLkErInG:give freebies pl0x.. -
free P-member lor..
-
if customers say good morlink, wad would u reply?
-
bring spartan 300...
-
"Morning sir/Mdm~
May i help with your ordering please?"
My forever same greeting to my cust... lol -
Give ang pow!
-
free s3x
-
Call more investors.
-
customers? what customers? screw them!
-
Originally posted by fairlady_xoxo:Give ang pow!
-
How to re-align?
-
Cost Leadership Strategy
This strategy emphasizes efficiency. By producing high volumes of standardized products, the firm hopes to take advantage of economies of scale and experience curve effects. The product is often a basic no-frills product that is produced at a relatively low cost and made available to a very large customer base. Maintaining this strategy requires a continuous search for cost reductions in all aspects of the business. The associated distribution strategy is to obtain the most extensive distribution possible. Promotional strategy often involves trying to make a virtue out of low cost product features.
To be successful, this strategy usually requires a considerable market share advantage or preferential access to raw materials, components, labour, or some other important input. Without one or more of these advantages, the strategy can easily be mimicked by competitors. Successful implementation also benefits from:
* process engineering skills
* products designed for ease of manufacture
* sustained access to inexpensive capital
* close supervision of labour
* tight cost control
* incentives based on quantitative targets.
Examples include low-cost airlines such as EasyJet and Southwest Airlines, and supermarkets such as KwikSave.
Differentiation Strategy
Differentiation involves creating a product that is perceived as unique. The unique features or benefits should provide superior value for the customer if this strategy is to be successful. Because customers see the product as unrivaled and unequaled, the price elasticity of demand tends to be reduced and customers tend to be more brand loyal. This can provide considerable insulation from competition. However there are usually additional costs associated with the differentiating product features and this could require a premium pricing strategy.
To maintain this strategy the firm should have:
* strong research and development skills
* strong product engineering skills
* strong creativity skills
* good cooperation with distribution channels
* strong marketing skills
* incentives based on subjective measures
* be able to communicate the importance of the differentiating product characteristics
* stress continuous improvement and innovation
* attract highly skilled, creative people
Segmentation Strategy
In this strategy the firm concentrates on a select few target markets. It is also called a focus strategy or niche strategy. It is hoped that by focusing your marketing efforts on one or two narrow market segments and tailoring your marketing mix to these specialized markets, you can better meet the needs of that target market. The firm typically looks to gain a competitive advantage through effectiveness rather than efficiency. It is most suitable for relatively small firms but can be used by any company. As a focus strategy it may be used to select targets that are less vulnerable to substitutes or where a competition is weakest to earn above-average return on investments. -
Cost Leadership Strategy
Gacky is rich. He can cover our costs.
Differentiation Strategy
Gacky is different.
Segmentation Strategy
Gacky is the kind of market I want to target. -
Originally posted by ^tamago^:
[b]Cost Leadership Strategy
Gacky is rich. He can cover our costs.
Differentiation Strategy
Gacky is different.
Segmentation Strategy
Gacky is the kind of market I want to target. [/b]
-
Originally posted by ^tamago^:
wtf
[b]Cost Leadership Strategy
Gacky is rich. He can cover our costs.
Differentiation Strategy
Gacky is different.
Segmentation Strategy
Gacky is the kind of market I want to target. [/b] -
Cheem. -
i suggest chuck norris to be implemented as a mod